Brand Metrics: Measuring Brand Efficacy along the Customer...

Main
Business & Economics - Sales & Marketing
Brand Metrics: Measuring Brand Efficacy...

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Name: Brand Metrics: Measuring Brand Efficacy along the Customer Journey
ISBN: 9781003167235

Jacek Kall

3.0 / 5.0

0 comments

你有多喜歡這本書？

文件的質量如何？

下載本書進行質量評估

下載文件的質量如何？

This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand it shows students the methods by which they can assess the curr

類別:

Business & Economics - Sales & Marketing

年:

2022

出版商:

Routledge

語言:

english

ISBN 10:

1003167233

ISBN 13:

9781003167235