Marketing Straight to the Heart

Main
Business & Economics - Sales & Marketing
Marketing Straight to the Heart

Marketing Straight to the Heart

Name: Marketing Straight to the Heart
ISBN: 9780814403556

Barry Feig

0 / 0

0 comments

你有多喜歡這本書？

文件的質量如何？

下載本書進行質量評估

下載文件的質量如何？

All marketers strive to achieve a healthy share-of-market for their products. But really smart marketers know how to achieve "share-of-heart" for lasting customer loyalty. In this intriguing book, readers learn how to build "emotion" into every phase of the marketing plan -- from product development to positioning to packaging to advertising. A product with emotion says to the customer: "I know who you are. I know what you want." These heart-tug products appeal to consumers' self-image, ego, and their desire to feel special. (And where the heart leads, the mind follows.) Chock full of real-world stories, the book shows how to: ** use proven "hot buttons" that work for most products ** develop a product so you know (in advance) that it has a market ** revive a stagnating brand by "rekindling fires"

類別:

Business & Economics - Sales & Marketing

年:

1997

出版商:

AMACOM

語言:

english

頁數:

224

ISBN 10:

0814403557